By Lamar J. Morgan
My website developer tells me that we need to set an official launch Date for this website. Plenty of things will change, probably every week or so, she says. There are still pages to add, updates to other pages and pretty much, this process is ongoing for most websites.
Apparently this is how it usually works with a small business website. The developer has to KNOW my business by getting inside my head and viewing my services first hand to have a real 'feel' for what needs to be put forward to the public. A central place to show it all, talk about it and be proud that I finally accomplished this long awaited task.
This sounds reasonable as I've known for sometime that having my own website was the way to go to be able to keep my content central and safe from platforms that may change or dump my long term information at their discretion.
The Launch date. Shooting for the first of April seems like a good time to become "official" but who wants April 1st, Fools Day for a launch date? Well, not that it really matters but April 2nd sounds better to me. Even if all the intended content is not here at that time, I am fully confident that my webmaster will keep at it until it is perfect, for me and my business. And who knows? It may all be completed by then too. Even though she has told me, time and again, that a great website is never absolutely "finished" in a real sense. :)
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Lamar Morgan is a small business columnist and collaborative evergreen marketer. Through his firm, he creates marketing tools that do not get thrown away. To learn more about Lamar's background, visit his LinkedIn profile. To learn more about his company, Synergistic Business Marketing, visit his LinkedIn company profile. To learn more about SBM's "Better Together Approach, " visit Synergistic Business Marketing - Marketing Florida & The USA with Lamar J. Morgan.
Apparently this is how it usually works with a small business website. The developer has to KNOW my business by getting inside my head and viewing my services first hand to have a real 'feel' for what needs to be put forward to the public. A central place to show it all, talk about it and be proud that I finally accomplished this long awaited task.
This sounds reasonable as I've known for sometime that having my own website was the way to go to be able to keep my content central and safe from platforms that may change or dump my long term information at their discretion.
The Launch date. Shooting for the first of April seems like a good time to become "official" but who wants April 1st, Fools Day for a launch date? Well, not that it really matters but April 2nd sounds better to me. Even if all the intended content is not here at that time, I am fully confident that my webmaster will keep at it until it is perfect, for me and my business. And who knows? It may all be completed by then too. Even though she has told me, time and again, that a great website is never absolutely "finished" in a real sense. :)
###
Lamar Morgan is a small business columnist and collaborative evergreen marketer. Through his firm, he creates marketing tools that do not get thrown away. To learn more about Lamar's background, visit his LinkedIn profile. To learn more about his company, Synergistic Business Marketing, visit his LinkedIn company profile. To learn more about SBM's "Better Together Approach, " visit Synergistic Business Marketing - Marketing Florida & The USA with Lamar J. Morgan.
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