The two best search engines
By now, most people know Youtube as the second-largest search engine in the world. Youtube is second only to Google, which also owns Youtube. While it is important you realize who Youtube really is, I think it is even more important that you take full advantage of what Youtube does.
Videos and slideshow videos
What Youtube is world-famous for is the storing and showcasing of videos. Both individuals and businesses can create their own TV channel on Youtube. But, that is not all that Youtube does. What a lot of folks may still not know is that Youtube gives all users the opportunity to create slideshow videos.
All anyone really need do to create a slideshow video is to upload the desired slides as JPEGs. Then, set the timing for each slide and its transition on-screen. Then, add the desired background music. That's it. (You have to choose from Youtube's inventory of music. You cannot upload your MP3 file. Granted, it would be nice to be able to upload one's own mustic or background narration to a slideshow video. But, right now, that is not an available option.)
Nevertheless, Youtube's slideshow video option is a wonderful way to create an online video without the need of a video camera... absolutely free. And, one place where a slideshow video that has a musical background and less than a minute in length comes in very handy is on Fiverr.com. Here you are on the world's number one marketplace for small business gigs with the opportunity to create as many gigs as you want. And, with each gig Fiverr highly recommends you include a video to successfully promote it.
Think about the overall online exposure - not your Fiverr payout
Forget about the fact for a moment that you are offering a product or service initially for just $5 and making less than four dollars after the gig product or service is delivered. Think, instead, about the big picture. Fiverr is giving you the opportunity to freely promote your business to the world, 24/7 with as many TV-style commercials as you could possibly want to make. And, keep in mind, Youtube is willing to assist you in creating and storing all those slideshow videos in your very own online TV channel.
A typical Fiverr gig video is supposed to be around 30 seconds in length. Thanks to the way Youtube works, it is possible to use the same basic template for all the slides in the slideshow video. You just need to make a few adjustments to all but the initial slide. Basically, you are either adding or deleting JPEGs to create a new slide.
It's nice to know you need not create every new slide from scratch. Therefore, you can easily maintain a level of consistency in terms of quality by clever use of a template that simply undergoes minor modifications. Thanks to timing, transitions and background music - all provided by Youtube - this works out very nicely - especially when used to promote a Fiverr gig.
Sometimes "simple" really does get the job done
Take a look at this slideshow video. It promotes press release distribution in South Florida for the Ft. Lauderdale Examiner. It's part of a Fiverr promotion. Just five slides on-screen, each for seven seconds, with a wipe transition and a little instrumental background music. Can you think of an easier, more efficient and cost-effective way to spread a business message? If you cannot, you now know why Fiverr and Youtube (Google) are so popular. They helped to create "the Gig Economy."
Lamar Morgan is a small business columnist and collaborative evergreen marketer. Through his firm, he creates marketing tools that do not get thrown away. To learn more about Lamar's background, visit his LinkedIn profile. To learn more about his company, Synergistic Business Marketing, visit his LinkedIn company profile. To learn more about SBM's "Better Together Approach, " visit Synergistic Business Marketing - Marketing Florida & The USA with Lamar J. Morgan.