They registered with Fiverr.com or a Fiverr-like clone to willingly engage in doing small business gigs for a rate that is unbelieveably low.
At Fiverr, the cost for a gig begins at just $5. The person doing the gig does not receive $5. He actually receives less than $4. Fiverr takes one dollar and the Paypal payment takes a few cents for delivery of the money. Believe it or not, it takes three weeks just to get paid for doing those gigs. So, why are so many people bothering to do that kind of work? Why are some people able to do Fiverr gigs full-time?
Perhaps some people are simply fed up with the rat race? Perhaps others see the need to spend more time with their family while the children are young? For many of the baby boomer generation living on unemployment or Social Security is simply not adequate to meet one's living needs. Then again, the lackluster economy may be is forcing more and more people into the gig economy for their own survival.
Free is ALWAYS better
While I think all those reasons are possible, I also believe Fiverr and its clone imitators have done something truly remarkable. They have given the individual a way to advertise himself for money 24/7 to a target market for FREE. How much would the exact same opportunity cost you in the traditional newspaper, magazine, on radio or TV? Yes, free publicity worldwide has its benefits.
I happen to know that advertising agencies have sought out people on Fiverr to be in their TV commercials due to Fiverr gigs an advertising executive happened to watch and think was clever.
Therefore, the question needs to be asked, what can a Fiverr gig-doer do to enhance the visibility of his Fiverr gigs even further?
Here are some suggestions:
1) Write a press release and get a press release distribution service on Fiverr to distribute it. There are lots of folks on Fiverr who distribute press releases - including me. (See http://fiverr.com/lamarmorgan.)
2) Join a Linkedin Group that has a weekly conference call wherein you can speak a 60-second audio commercial about your gigs, be recorded and shouted out to social networks. The Better Together Approach is one such Linkedin Group that does this quite well. (See http://budurl.com/BetterApproach.)
3) Get individual Fiverr gigs listed on a customized Google Map for Fiverr gigs. (Send me a private message and I will show you how that works.)
4) Join The Business Connection. No dues, fees or mandatory meetings. Just great business connections with like-minded, professional people. To learn how to freely join up, visit http://YourLinkToLocalBusiness.com.
*5) If you happen to live in South Florida, come join The Business Connection for coffee. (Send me a private message and I will send you the map.)
Micha Kaufman, CEO and co-founder of Fiverr, said in a statement: “We will continue to follow this passion and drive this movement forward. We’re seeing users buy houses, cars, and settling college loans with the money they’re making on Fiverr.”
Fiverr currently offers 1.7 million gigs in 120 categories and has millions of users from more than 200 countries. Keep in mind that Fiverr is just one of many gig services available online. Make no mistake, the Gig Economy is really changing the way the world works. But, is it going to work for you?
Lamar Morgan is a small business columnist and collaborative evergreen marketer. Through his firm, he creates marketing tools that do not get thrown away. To learn more about Lamar's background, visit his LinkedIn profile. To learn more about his company, Synergistic Business Marketing, visit his LinkedIn company profile. To learn more about SBM's "Better Together Approach, " visit Synergistic Business Marketing - Marketing Florida & The USA with Lamar J. Morgan.